Gut Instinct and Tmesis in Affiliate Marketing
Tmesis
‘Tmesis’ - a feeling that you may have missed something. A vague feeling of guilt that intelligent marketeers can use to their advantage to keep shoppers or indeed online browsers around for longer. Comparison sites thrive on this by convincing consumers that the need not look elsewhere and their time has been well spent. Of […]
Posted on September 30th, 2007 by David
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